Marketing can be hard, and tracking the success of it can seem even harder. Enter Google Analytics: a free platform that lets you track website visitors to understand how they landed on your website, how they interacted with your content, and what ultimately drives them to convert.
While Google Analytics is a free tool, it is complex. This training course will walk you through the following lessons:
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- Getting Started with Google Analytics
- Understanding Conversions & Goals
- Properly Tracking Your Marketing Campaign
- Benchmarking Against Your Industry
- Learning About Google Analytics Demographics and Interests
- Understanding and Automating Your Reporting
This course package includes a coaching call with one of our marketing experts where you will receive advice on identifying true conversions for your business. This portion of the course is instrumental in what you get out of the course, so don’t forget to set up a time to chat. By the end of the course, you’ll have a better understanding of the Google Analytics platform and be able to generate customized, automated reports that get delivered straight to your inbox!
It’s worth getting to know how you can get the most out of Google Analytics so that you can effectively track your marketing success!