Increase Your Nonprofit's Donations with Our On-Demand Video Training Course
To increase donations for your nonprofit, you have to narrow down your ideal donor is. This way, you can tailor your marketing efforts around their interests so that they'll engage with your cause and in turn, donate.
Our training course, Identifying and Creating Your Nonprofit's Ideal Donor, teaches you everything you need to know about the type of persona your organization needs, how to conduct research on them, and how to apply them to your marketing efforts.
What You'll Learn in This Course
Align Your Donor Persona with Your Goals
To get the most out of your donor persona, you need to align them with your overall marketing goals for your nonprofit. Don’t have goals set? No worries, we have a whole video dedicated to in-depth examples of nonprofit marketing goals and how you can use the insight from their donor persona to reach them. Plus, our expert team is here to provide you with actionable ideas you can do to hit your new goals.
Simplify Donor Persona Research
Researching your donor persona doesn't have to be scary. In our Research Made Easy lesson, we have step-by-step example based videos that guide you through conducting research and interviews of your donor persona. We don't just give you the theory of these research methods, you will learn how to actually apply these principles.
Incorporate Donor Persona in Marketing Strategy
Not only will you learn how to create the right donor persona for your organization, but you will submit it for review. You will receive personalized help in crafting your nonprofit's ideal donor, plus, actionable ideas on how to incorporate them into your marketing efforts. Additionally, our Use Your Donor Persona lesson covers multiple ways step-by-step to include your persona in your strategy.
Maintain Long-Standing Donors and Volunteers
The end goal of this is to not only increase your donations, but also the engagement with your organization and attendance at your events. By applying the principles in this course, you'll know what type of donor is best your nonprofit, and learn how you can tailor your messaging to attract them to your organization. Yes, even volunteers, as they are an integral part of keeping nonprofits going too!
Try This Course For Free!
For a limited time, you can take this whole course for free. Don't miss the chance to increase your donations!
Is This Course Right for You?
If you want to narrow down who your nonprofit’s ideal donor is and learn the right ways to target them in your marketing efforts, then this course is for you.
Why Choose This Course?
Here's what differentiates our course from others.
Try This Course For Free!
For a limited time, you can take this whole course for free. Don't miss the chance to increase your donations!
Course Details
Here are the topics this course will cover
Don't know which type of donor persona is right for your organization? This lesson will walk you through each type, why they're important, and how to pick the right one for your organization based off of your overall goals.
Doing research sounds way more intense than it is. This lesson breaks down ways to easily conduct research on your donor persona and helps you understand why this step is essential.
One of the key parts of creating your donor persona is interviewing. This lesson will walk you through how to identify who to interview and then provide you with actionable steps for preparing and conducting the interviews.
After you've conducted your research and interviews, it's time to create your donor persona profile. This lesson walks you through the four main parts of the profile in detail. There is an example to follow along and you will receive personalized help along the way.
Our expert team is here to provide you feedback on the donor persona that you create in this course. We will also give you actionable ideas on how to implement your donor persona into your future marketing efforts.
In this lesson, you'll learn how to incorporate your donor persona into your marketing strategy so that you can attract them to your donation landing page.
Increase Donations for Your Nonprofit
Learn how to identify the most ideal donor for your organization and how to tailor your marketing efforts toward them in this course.