Go from Unfamiliar to Confident in Google Analytics with Our On-Demand Video Training Course

In Google Analytics 101: Track Your Marketing Success, you’ll learn the fundamentals of measuring and monitoring your marketing campaigns. The course will walk you through setting up conversions, understanding what channels are driving the most conversions, and learning what your audience is interested in.

What You'll Learn in This Course

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Audience Demographics & Interests

Do you know what your audience’s interests are? Do you have an idea of what their life is like? Your marketing efforts could be much more targeted to meet your audience’s preferences if you had this information. In our Learning More About Your Visitors lesson, you’ll learn all about the demographic & interest data you can obtain from Google Analytics as well as how to interpret all of the reports.

Benchmarking

Not sure how your marketing efforts compare to your industry peers? In our Benchmarking Against Your Industry lesson, you’ll learn how to use Google Analytics to compare your analytics with other organizations in your industry to provide you insight into how your marketing efforts are performing. Based on this information, you can proceed to set realistic goals for your business.

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Conversions Setup

Do you know what a true conversion is for your business? In this course, you will receive personalized help in identifying what counts as a conversion for your business through one-on-one coaching calls with our marketing experts. In our Conversions and Goals lesson, we’ll walk you through setting up Goals in Google Analytics so that you can accurately track your conversions.

Automated Email Reporting

While learning how to navigate Google Analytics is important, imagine not even having to log in to the platform and receiving custom analytics reports straight to your inbox! In the Understanding & Automating Your Reporting lesson, you’ll learn how to import three different, easy-to-read report templates into Google Analytics and how to generate automated reports that get sent to your email.

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Try Your First Lesson Free!

You'll learn everything you need to know about getting started with Google Analytics in this free lesson.

Is This Course Right for You?

If you’re ready to understand how your marketing efforts are performing so that you can apply that knowledge to improve your future campaigns, then this course is for you.

Marketing Professional

You may be familiar with Google Analytics already, but are you using it to its fullest potential? Do the reports overwhelm you? Our course will walk you through how properly set up and analyze the most valuable data from this platform. Plus, you'll learn how you can check customized analytics reports straight from your inbox.

Business Owner

As a business owner, you may find yourself wearing many different hats. Can you easily pull reports on your website’s ROI? Do you understand where you can save time and money with your marketing efforts? If not, this course will provide you with more insight into your marketing efforts and show you how to measure your website ROI.

Why Choose This Course?

Here's what differentiates our course from others.

24/7 On-Demand Lessons

Our video-training lessons are designed for you to follow along at your own pace, so they're available on-demand. You get lifetime access to your course and to any future updates.

One-on-One Coaching Calls

As part of your course package, you'll get access to one-on-one coaching calls with one of our marketing experts to help you measure and set up your goals in Google Analytics so that you can get the most out of this course.

Automated Reports

To help you monitor your top conversions without logging into Google Analytics, you will receive access to 3 easy-to-read report templates. You'll learn how to set up, understand, and get these reports delivered straight to your inbox.

Try Your First Lesson Free!

You'll learn everything you need to know about getting started with Google Analytics in this free lesson.

Course Details

Here are the topics this course will cover

Getting Started with Google Analytics - *Free Lesson*

Want to understand how to properly set up and navigate Google Analytics? This lesson will walk you through all of the terms you need to know, how to access a demo account, how to properly install Google Analytics, and how to navigate the most essential reports.

Conversions & Goals

In order to truly measure your marketing success, you have to set up Goals in Google Analytics. In this lesson, you will learn how to properly set up Goals and measure your organization’s conversions.

Properly Tracking Your Marketing Campaigns

Wouldn’t it be nice to know which one of your marketing channels was driving the most conversions on your website? When your URLs are properly tagged, then you can see that information and more. Learn how to easily and correctly tag your URLs and how to review your marketing campaigns in Google Analytics.

Benchmarking Against Your Industry

Not sure how your marketing efforts compare to your industry peers? In the lesson, you’ll learn how to compare your analytics with other organizations in your industry to provide you insight into how your content is performing in Google Analytics.

Learning More About Your Visitors

Imagine how tailored your marketing efforts could be if you knew your audience’s demographics and interests. In this lesson, you’ll learn about what information Google Analytics can provide you on your audience and how to navigate each of the reports.

Understanding & Automating Your Reporting

Ready to make accessing your marketing reports even simpler? By importing custom report templates, you will be able to view your website’s most important data in just a few clicks. Even better, you’ll learn how to automate these reports to be sent straight to your inbox!

Become More Confident in Google Analytics

Learn the fundamentals of measuring and monitoring your marketing campaigns in our on-demand video training course. Get started now with a free lesson!

Fill out the form below to register for a free lesson

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